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Effective Facebook Posts: Study Based on 42.6 Million Fans
A recent study conducted by ViTrue came to some very interesting conclusions in regards to the engagement habits Facebook Fan Page “Likers”. The study was based on Facebook postings from more than 100...
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Facebook’s Astonishing US Growth Has Slowed
As most Facebook watchers would concur, Facebook’s stunning US membership growth has finally come to a halt. Between March 2011 and July 2012, Facebook’s registered user base grew by less than 1% from...
View ArticleThe Top 50 Brand Fan Pages on Facebook
As of June 29th 2012, the Facebook brand Fan Page was the number one overall brand Fan Page with more than 68 million fans. This beats YouTube which occupies the number 2 spot by about 9 million fans....
View ArticleWhere Do Consumers Get Information About Local Businesses?
Anyone who owns a small business or is involved in online marketing in any capacity has heard many statistics thrown around regarding the percentage of consumers who rely on the internet as a primary...
View ArticleFacebook Engagement Cheat Sheet
Here’s a little info-graphic we’ve put together detailing best practices or “The Rules of Engagement” for your Facebook Fan Page. Use Images! Image posts receive 22% more engagement than video posts...
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What is the Best SEO Plugin for WordPress?
If you are a small business owner, chances are that you have considered using WordPress or currently using WordPress for your website right now. WordPress is the mostly widely adopted content...
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Big Brother Wishing Me A Happy Birthday?
So today I logged into Google as I usually do and was intrigued to find a Birthday Cake, Candles, Cupcakes and Streamers as today’s Google Doodle. Especially considering that today is my birthday. So I...
View ArticleHow to Choose an SEO Company
If you’ve spent any time researching SEO prices then I’m sure you seen quite the range of available services and prices. The best SEO companies keep a steady book of business and know what their work...
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Phone Lead, Web Lead and Sales Tracking in Real Time
We are very happy to announce that we now offer our own custom local and toll free tracking phone numbers that are capable of integrating with Google Analytics to provide you with real time phone lead...
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We Have Been Named One of the Top Five to Follow Startups by the Boston...
We’d like to say thank you to the Boston Business Journal (BizJournals.com) for naming us one of the top five startups to follow. We’d also like to thank the other nominees! Read the full article...
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Having the Courage to Fail is Finding the Will to Succeed
New age gurus aside, there is a lot of scientific data on the benefits of meditation and the inert value of being able to retain a sense of calm in the face of adversity. I’m not necessarily talking...
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Online Business Models
What type of online business model are you? At first glance, this might seem like a rather mundane question but it is critical in optimizing your micro and macro conversion strategy. So let’s narrow...
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Conversion Optimization: Defining Your Attribution Model
The first question in any conversation that surrounds ‘how to increase your conversion rate’ needs to begin with a thorough understanding and plotting out of your conversion and attribution model. The...
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Why Buyer Personas are so Important and How to Create One
One of the most important aspects in formulating an effecting marketing strategy is the development of ‘buyer personas’. Buyer personas are fictional, generalized representations of your ideal...
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How to Optimize Your Blog Posts: Latent Semantic Indexing
Any discussion on optimizing blog posts or webpages, would truly be remiss without a detailed explanation of the power of latent semantic indexing. Wikipedia defines latent semantic indexing (or LSI)...
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10 Ways to Attract Customers without Spending Any Money
1. Give it All Away for Free Though there is nothing new about giving away services for free in hopes of up-selling customers into the “paid versions” of your products or services, there are still many...
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Can Negative Reviews Drive More Sales?
The short answer is…YES! In a case study done by Alpaca Direct, who enlisted the help of a company called Power Reviews to integrate reviews throughout their website, the results were surprising. Sales...
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How to Optimize an Image for Your Website or Blog
If you are utilizing a Content Management System (CMS) such as WordPress or Joomla, you have several good options for including some advanced SEO tactics as a part of your image’s meta information....
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Google’s April 21st Mobile Friendly Search Algorithm Update and What it Means...
On April 21st, Google is rolling out substantial changes to its mobile search algorithm for browsing its search-engine with a mobile device (cellphone, tablet, etc.). This algorithm update will have a...
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YouTube is the Second Largest Search Engine in the World
Did you know that YouTube is the second largest search engine in the world, second only to it’s big brother and owner Google? Here’s something to think about: YouTube processes more than 3 billion...
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